Product reviews and ratings have become popular features used by most successful e-commerce retailers on their product detail pages. The main benefit of this feature is that it reassures visitors and customers that the product is not just another ordinary e-commerce product. People are actually talking about it (positive and negative) and their thoughts are listed here! When your product details page cannot satisfy them by insuring them,
People will always look for your competitors. Your product detail page is the most important part of the website, because your customers can decide here whether to add the product to the shopping cart or cancel it. Therefore, every effort should be made to assure customers that the products you sell are indeed worth the money. One of the most powerful features of the product detail page is that it allows customers to express their opinions and experience about the product.
A simple one-line review added by a satisfied customer can reassure many other visitors that they are buying the product.
Here are 5 tips to improve the efficiency of product detail pages by encouraging customers and visitors to write reviews for your products:
Tip 1-Product detail page design:
should highlight the design of your product detail page, So that visitors always like to visit product detail pages, which are presented in a visually appealing and clear way.
The product details page should arrange product pictures, descriptions, prices, and attribute selection options very clearly, so that customers can find information easily. If the design and layout of your product detail page is vibrant and attractive, people will be happy to write something about it.
Add picture zoom, picture video, multiple pictures to better explain the product and let customers better understand the product. If visitors find a compelling product details page, they are more likely to want to add some words there.
Tip 2-Don’t complicate the process:
Keep scoring and scoring functions simple. A complicated process only prohibits visitors and customers from adding comments. If you want the rating function to be used together with the rating options, please provide a visual 5-star rating that can be rated with a single click.
Provide negative rating options to make visitors feel that they can rate them as they wish. For verification purposes, make the email field optional, because people generally don’t want their email to be publicly visible. Provides the option to show or hide the email address in the published rating. One topic you should pay special attention to is CAPTCHA.
A simple CAPTCHA can easily be destroyed by spammers, while a hard CAPTCHA will anger the real commenters. Choose a software that is hard to crack by spam software but easy to read by human users.
Tip 3-Adjust ratings and ratings:
Your e-commerce platform should help you manage ratings and reviews submitted by visitors or customers. You should be able to post/retract (act as needed) comments, control visibility, control the number of comments per page, reply to commenters, and other traditional scoring and comment review functions to use. If you value customer reviews of your products, be sure to review reviews regularly.
Visitors are frustrated to find that their comments have never been posted on your website. Send them an email thanking you for your comment and your visit to the website, and write something when replying to the comment that will not only impress the reviewer, but also impress other visitors.
Tips 4-also keep “negative reviews”:
If your product detail page is full of ratings with flattering and compliments, and all of them are 5 stars, this will make other visitors doubt the authenticity of these ratings. If a customer criticizes the product, this is your best opportunity to defend the reason and let others know. Take the opportunity to face negative comments with satisfactory answers and place them under other comments.
Tips 5-Review Contest:
How about announcing small gifts, free coupons or discounts to the highest-rated reviewers? Yes, this will definitely encourage visitors and customers to explore and write about your products. A $5 coupon code, 5% discount or free gift wrapping will inspire more visitors and customers to add a few lines to your product.
displays your products in a more intuitive and richer format, provides some benefits of writing reviews, simplifies the process, and regularly reviews to get more reviews.